quilate social media campaign
Overview:
The assignment was to create a fictional social media campaign of my choice, and design 3 artboards per
social media platform to advertise it. I chose to create a tequila brand, titled “QuilaTe,” and designed their
promotional campaign called “Tequila Tuesday.” The purpose of this campaign is to promote sales of this
tequila by allowing consumers to participate in purchasing the tequila, and drinking on Tuesdays. They
can participate on social media by using the Snapchat filters, or the Instagram hashtag ‘#tequilatuesday.’ I
have also created Facebook display images for QuilaTe to use to promote this campaign.
Context & Challenge:
The main challenge I faced while creating this campaign was differentiating between designs for different
platforms. For example, I first created my Instagram images, but transferring a similar and distinguishable
style for Snapchat or Facebook was difficult for me to do because I wasn’t sure if making them too
similar would be redundant, or if making them too different would make it hard for consumers to
recognize that the images were apart of one campaign.
Process & Insight:
I started with creating three images for Instagram by copying and pasting image traces of different
cocktails, including the “#tequilatuesday,” and the QuilaTe logo. I wanted to use an overlap/collage style
in every image, so I decided to build upon this theme.
Solution
I enjoyed the pastel colours as well as the bright cocktails. I wanted to implement this theme into
Snapchat filters and Facebook images. Building upon the fun and bright style I originally chose to create,
I used image trace, pastel colours, and the same font in every design to keep the style consistent.
Result:
I have completed the assignment with three Instagram images, three Snapchat filters, and three Facebook
display pictures. I overall am happy with the designs, but I wish that I had done a bit more work on the
Snapchat and Facebook images. I like the theme of the Instagram imagery the best, especially third one,
because of its floral essence.